The 40 Best Under-$20 Valentine’s Day Gifts for Kids at Amazon and Target (2024)

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These Legos, Squishmallows, Barbie toys, and more start at $3.

ByDorian Smith-Garcia

Published on February 5, 2024

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The 40 Best Under-$20 Valentine’s Day Gifts for Kids at Amazon and Target (1)

Valentine’s Day is a great opportunity for parents and caregivers to make their kids feel extra special. After all, who doesn’t enjoy receiving cards, candies, and other little tokens to remind us how much we’re loved?

However, many families may not want to splurge on this smaller holiday—and after all, you can’t put a price on a parent’s love for their child. So, we searched Amazon and Target to find 40 affordable Valentine’s Day gifts for kids of all ages, starting at $3. From brands and characters like Lego, Bluey, Squishmallows, Melissa & Doug, Barbie, The Very Hungry Caterpillar, and more, these gifts are all $20 or less.

Best Gifts for Newborn to 2 Years Old

The 40 Best Under-$20 Valentine’s Day Gifts for Kids at Amazon and Target (2)

Even the littlest munchkins deserve a little something special on Valentine’s Day. For babies, we found a sorting toy with pieces that double as teethers —including one that’s shaped like a heart. Toddlers can cozy up in this Bluey Valentine’s pajamas that are just $12 while you read Love from The Very Hungry Caterpillar by Eric Carle, a festive take on the classic children’s book.

Best Gifts for 3 to 4 Years Old

The 40 Best Under-$20 Valentine’s Day Gifts for Kids at Amazon and Target (3)

Valentine’s Day is the perfect time to let your kids know you love them. The popular book series Little Blue Truck has a fun Valentine’s edition thanks to Little Blue Truck’s Valentine which is on sale for $9 at Target. Meanwhile, the little crafters in your life will love decorating their own heart-shaped wooden chest from Melissa & Doug. Or, if you’re shopping for multiple kids, this six-pack set of heart-patterned grippy fuzzy socks is cost-effective and cozy for cold winter weather.

Best Gifts for 5 to 7 Years Old

The 40 Best Under-$20 Valentine’s Day Gifts for Kids at Amazon and Target (4)

Stuffed animal fans will love a special-edition Valentine’s Day Squishmallow that doubles as a bucket, so they can stow small treasures inside. Plus, a $17 sequin heart sweatshirt is a fun sensory pick for young fashionistas, while little bakers can play around with a set of heart-shaped cookie cutters from Amazon.

Best Toys for Ages 8 Years Old and Up

The 40 Best Under-$20 Valentine’s Day Gifts for Kids at Amazon and Target (5)

With older kids, tastes can vary widely. STEM fans may appreciate the Lego Roses Building Kit—just $15 at Amazon—or a pair of Gorsun kids’ headphones, which come in a festive pink color and have a volume limiter to protect young ears. Neon signs are also a popular room decoration with this age group, and this pink heart is an affordable way to get in on the trend at $14.

Shop More Valentine’s Day Deals for Parents:

  • 25 Under-$50 Valentine's Day Gifts for Teens and Tweens They'll Actually Appreciate
  • These 32 Swoon-Worthy Valentine's Day Outfits for Kids Start at Just $6
  • These 10 Sweet Squishmallows Make Memorable Valentine’s Day Gifts for Kids—and Many Are on Sale

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The 40 Best Under-$20 Valentine’s Day Gifts for Kids at Amazon and Target (2024)

FAQs

What do you get your kids for Valentine's Day? ›

  • Toys & Games. Kids' Party Favor Sets. Fidget Toys.
  • Girls' Jewelry.
  • Books. Children's Holiday Books. Children's Activities, Crafts & Games Books.
  • Boys' Fashion.
  • Novelty & More.

What are most consumers buying for Valentine's Day? ›

For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.

What are the top 5 products services purchased on Valentine's Day? ›

The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%). New spending records are expected for jewelry ($6.4 billion), flowers ($2.6 billion), clothing ($3 billion) and an evening out ($4.9 billion).

Do parents give kids Valentine's gifts? ›

Yes, giving your child a Valentine's Day card or treat is a lovely thing to do. Those who include their children in Valentine's Day tend to go all out on presents and special meals and messages of caring and kindness. "We have little presents and special dinner," says Stephanie M. "My little boy calls it Love Day."

How can I surprise my kids on Valentine's Day? ›

Send a card or special treat. Have a themed family movie night. Add some chocolate candy or conversation hearts to popcorn and show a special movie. We like The Peanuts Valentine Movie.

What is the most wanted Valentine's gift? ›

Most wanted Valentine's Day gifts
  • 48% want a nice dinner at a restaurant.
  • 34% want chocolates.
  • 31% want flowers.
  • 25% want jewelry.
  • 28% want an experience (massage, concert)
  • 22% want a vacation.
  • 17% want a handmade gift.
  • 14% want electronics.
Jan 20, 2023

What is the perfect Valentines Day gift? ›

Best Valentine's Day Flowers

Everyone loves getting a big bouquet of flowers as a gift. We found 25 (non-bodega) options, including a classic rose-forward bouquet, a box of blooms that supports local growers, and a candy-pink potted anthurium that won't start wilting on February 15.

What is the top candy purchased for Valentine's Day? ›

First, What's the Most Popular Valentine's Day Candy? According to Candystore.com's annual report from 2023, conversation hearts made a stunning comeback, being the top Valentine's Day candy choice for 17 U.S. states.

What is trending for Valentine's Day 2024? ›

Valentine's Trends for 2024
  • Left: trending berry color pallette. ...
  • Foodie Gifts. ...
  • Left/top: Heart and Monogram Ornaments Wool Felt Supply Kit from Lolli & Grace. ...
  • Make and gift heart engraved plant pots with this tutorial from Kingston Home. ...
  • Evergreen Household Gifts.
Jan 29, 2024

What do most people want for Valentine's Day? ›

Spoiling someone can look different to every couple, but flowers, chocolates and/or plush animals are almost always a Valentine's Day W. A scented candle and a gorgeous new set of lingerie are other powerful choices, regardless of how hackneyed some (miserable) people might view them.

What are the top 3 jewelry items purchased for Valentine's Day? ›

No matter which gift you choose, your special someone will be sure to love it!
  • Still not sure what to give, our experts have compiled some more of the top jewelry gifts for this Valentine's Day. DIAMOND EARRINGS.
  • ENGAGEMENT RINGS & WEDDING BANDS.
  • BRACELETS.

Can you wish your children happy Valentine's Day? ›

Write Your Message in a Kid's Valentine's Day Card

No matter what you say, as long as it's loving and fun, they're sure to smile when they read your card. And hopefully you get a great, big hug after, too!

What is Valentine box for kids? ›

Beyond just being a family-friendly craft project, Valentine's boxes are also ideal for storing all the delicious homemade treats, candies and cute trinkets your kids may gather on the festive holiday. And let's not forget about all of those cards from school!

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